Skyfall

Bond on the run – ★★★★

Believe it or not, it’s actually been four years since we last spent a few hours in the company of Jimmy Bond. You’d be forgiven for thinking it’s been less than that due to the pre-release coverage that MGM and Columbia have been shamelessly pushing over the last two years. The tools and medium may be changing but the promotional cycle seems to have been the same for every new Bond since Pierce Brosnan relaunched the franchise with 1995′s Goldeneye…

  • Confirmation of Bond actor and discussion of his big fat salary
  • Bond girl speculation and hiring. She’s an unknown. But kinda hot. Fair enough.
  • Director brought on board (usually a cost-effective action-specialist who knows his place)
  • Slew of on-set photos published as tabloid newspapers go to town on sexy shirtless Bond
  • Analysis of all the sponsorship and product placement deals that will pepper the film
  • Complete Bond brand bombing. 2012 Summary – you need to be wearing James Bond aftershave while watching Sky Movies 007.

It’s a well-trodden path that means absolutely everyone on the planet knows when there is a new film in the series. If you’re sad obsessives like us Spoooolers then it means your consumption of regular AND film media is dominated by the character and makes it almost impossible to approach release day without fatigue and with fresh eyes.

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