Bond on the run – ★★★★

Believe it or not, it’s actually been four years since we last spent a few hours in the company of Jimmy Bond. You’d be forgiven for thinking it’s been less than that due to the pre-release coverage that MGM and Columbia have been shamelessly pushing over the last two years. The tools and medium may be changing but the promotional cycle seems to have been the same for every new Bond since Pierce Brosnan relaunched the franchise with 1995′s Goldeneye…

  • Confirmation of Bond actor and discussion of his big fat salary
  • Bond girl speculation and hiring. She’s an unknown. But kinda hot. Fair enough.
  • Director brought on board (usually a cost-effective action-specialist who knows his place)
  • Slew of on-set photos published as tabloid newspapers go to town on sexy shirtless Bond
  • Analysis of all the sponsorship and product placement deals that will pepper the film
  • Complete Bond brand bombing. 2012 Summary – you need to be wearing James Bond aftershave while watching Sky Movies 007.

It’s a well-trodden path that means absolutely everyone on the planet knows when there is a new film in the series. If you’re sad obsessives like us Spoooolers then it means your consumption of regular AND film media is dominated by the character and makes it almost impossible to approach release day without fatigue and with fresh eyes.

Read More

Oy vey! We need more films about the Mossad.

Hollywood ♥ Israel

I just read this article – Adolf Eichmann’s capture, as told by the Mossad, in Israel exhibition – and am reminded once again how fascinating and, eh, “cinematic” Israel’s intelligence service are.

Read More

The Girl with the Dragon Tattoo

Lisbeth fanboy and Salander newbie consensus rating - ★★★½

David Fincher’s take on Stieg Larsson’s Millennium trilogy has been hotly anticipated for the best part of a year.

The first part of the series, The Girl with the Dragon Tattoo, arrived in cinemas both sides of the pond over Christmas and, while it has only done “OK “at the box office, you have to remember that this is a 158minute R-rated film. Two factors which still has a huge impact on how a property is marketed and exhibited in the U.S. Despite this, Sony is pressing ahead with the trilogy with the second book in the series, The Girl who played with Fire, scheduled for release in late 2013.

With Rooney Mara and Daniel Craig and most of the principal cast reportedly signed up for three films, the only question now is over David Fincher’s involvement. It would come as no great surprise to see him step aside and take on an Executive Producer role as you get the impression that he’s not really bothered “playing the game” with the studios any more than he has to these days.

Read More

Mouth Taped Shut

A typical wacky photo from

So you got to hand it to the marketing team behind David Fincher’s The Girl with the Dragon Tattoo. Read More